Agenda (GMT + 8)

1

15:30 – 16:05 Welcome Note & Opening Panel Session

• Experience economy – the winning edge
• Achieving Customer Engagement at scale through digital
• Customer Engagement Marketing driven by data
• Everything your C-Suite needs to know about Customer Advocacy
•Beyond the Basics: The New Age of Teleservices

Speakers

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Chris Murphy

Director, Customer Experience,
Ogilvy

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Bernard Yong

Head, Strategic Marketing & Brand Experience, Mah Sing Group